I have made it my mission to go beyond best practices. I have created processes that allow us to design truly unique and valuable solutions across the entire experience that are backed by data. These evolving practices have led to successful products, portfolio strategies, and amazing long-term client relationships with companies.
Even in highly constrained industries, I am able to redefine what is possible by leading teams beyond expected solutions to make the largest strategic impact. I specialize in the intersection of technology and humans, balancing the limitations of each to create a better future. I have pioneered techniques to accelerate innovation and navigate the tradeoffs to maximize a product’s desirability and performance within its constraints.
What do you do when adopting a new technology and there are no similar products on the market to use as a starting place? Many designers get lost in this challenge, but I think it's the most exciting work. I look at the way users approach a task, the way they behave, and how they make decisions to determine the best partnership for AI, using visualizations to provide the needed insight, context, and details for users to make decisions. This approach integrates technology into their thought process and working pattering, minimizing the change required to adopt new technology.
Companies come to us to solve a nebulous problem or lofty goal. Disney’s goal was to increase cast member satisfaction by using AI to help cast members have more positive guest interactions, ultimately improving their job satisfaction. We took the complexity of all the park and guest data and created simple context-aware visualizations and tools to predict problems and recommend solutions in a way that empowers cast members. We sprinkled in the magic of Disney with interaction personification and heartwarming moments to make everyday tasks special.
Maintaining independence is critical to people aging with chronic conditions, but the logistical requirements and emotional tole can be too much for loved ones and caregivers. We helped HomeSight define the experience around their technology reimagining home care to empower patients and caregivers to live while managing their health.
Our iterative, evidence-based UX design process creates uniquely fitting products, rigorously tested for ergonomics, effectiveness, and desirability, that stand the test of time. Allowing for seamless integration with legacy systems, new technologies, and interoperability between digital and physical experiences. As you scale so will your solution.
We have made breakthrough products in almost every industry. Similar problems exist across industries. We unique visibility into these different contexts and overarching trends. Our approach consistently creates universal rules and structure optimized for usability, ensuring seamless scalability across roles, devices, and features over time. in this example we were able to deliver an intuitive experience enabling system flexibility within strict protocols, striking a balance between system requirements, user needs, and business goals.
It's hard to quickly bring in UX support for complex or specialized industries due to the extreme learning curve and unique challenges. In the last few years as director, I have boiled down the UEGroup secret sauce into teachable processes that allow us to quickly augment specialized teams with the trademark UEG quality. Design is more than a process, it has to be paired with the right people. We built a team of experts within UEG to specialize in our aerospace industry projects. This has led to work with 4 separate LM teams and multi-year partnerships.
When I took over managing the design team at UEGroup, we had no defined process, guidance for methods, or training plan. I defined the secret sauce behind our success and created a repeatable process that consistently lead to our signature quality and creativity. I created a training and growth strategy so new designers to the team could have a clear path to advance their skills. I now teach others this process in conference workshops.
Creating meaningful products is incredibly exciting & rewarding. I want empower more roles to have a voice in the process and feel ownership of the outcome.
